Social Media Etiquette 101 for wellness & spiritual practitioners

Here are some tips and hints that will help to keep your ‘digital reputation’ in tact.

  1. Facebook and Twitter are great ways to take your business global. However a social media faux pas can be very damaging. If someone wants a reading or to book into a course with you NEVER post on their page … they may not want their friends to know … send them a private message instead
  2. Do use your real name where ever possible. At a bare minimum, use a recognizable name (such as a common pen name everyone already knows for you). When you interact anonymously, very little holds you accountable for your actions and words.
  3. Control the spam. Even if you aren’t spamming the Internet, you need to be aware that others might.  Check your business’s Facebook account regularly to make sure that people aren’t posting spam on your feed.   After all, it makes your business look careless if your profiles are covered in junk.  And when you are posting, make sure to avoid junky phrases or tons of special characters like, “WIN NOW!*!*!*!” or “CLICK HERE GET $$$” that will turn people off from your website.
  4. Be accessible. Customers want to be heard.  Make it part of your customer service strategy to address customer complaints and compliments found online – both on your own social media site and external forums.  If a complaint is very rude and negative, it may warrant a private message.
  5. Watch your language. This can be in the no profanities sense, but also watch that you aren’t using too much slang.  Unless, of course, your marketing team uses informal language on a regular basis, then it’s okay.  Just make sure you are consistent.  Just because you are speaking for your business, doesn’t mean you have to lose personality either.  Even if your business is very formal, just think about how you would communicate any business message – including using verbiage you would see on the company website or in a company-wide memo.
  6. Be careful with frequency. Don’t over-post …but don’t under-post.  There is no magic formula for the number of posts per day.  Each medium has slightly different rules of etiquette.  On Twitter, for example, it is acceptable to post more than once a day.   While, on Facebook, it really isn’t acceptable unless there are multiple big announcements in one day – like a product launch or event.   Just because you can think of something to say, doesn’t mean you should.  You don’t want your posts to be so frequent that they become irrelevant to your audience.  Also check with your co-workers to see if anyone else will be posting so there is no conflict or re-posting on the same topic.
  7. Don’t be dull. Coming up with fresh content and events to post about all the time is certainly challenging.  However, you should try to vary the type of content as much as possible.  If you post an article one day, try a video the next.   And don’t just focus on self-promotion.  If you want to be a thought leader, you need to acknowledge other industry-related articles on the web.   Finally, focus on creating buzz worthy posts that people will be more likely to send it to their friends.  After all, social media is all about creating a network.